The NearbyNow iPhone™ Platform

NearbyNow provides a turnkey solution to build a branded iPhone application that can inspire and drive purchasing. Our clients provide the content and unique look-and-feel, and we manage and host the App through our platform with no coding required. A typical solution can be up and running in 8-10 weeks.

The patent-pending NearbyNow iPhone Platform is a breakthrough technology designed to drive and track both online and in-store sales, and is the first of its kind. This 360-view of the mobile purchasing behavior creates a unique solution to attract, measure, and advertise to lucrative iPhone shoppers. The proof is in the results - with over 1 million shoppers to date, our conversion to purchase averages 5.8%, nearly ten times the average of online-only mobile sites. It's this high level of engagement around shopping that produces a perfect venue for in-App mobile advertising, and allows us to retain ad click-through rates of 21%.

The best way to check out our functionality is to download one of the apps we've already built. Here is a quick summary of capabilities, which are updated regularly.

User Features:

• Browse the hottest products from your store or magazine, using an Apple-approved UI and flow
• Zoom in on pictures, or swipe through many at a time
• See pictures of models, then learn about all the products on those models
• Find the closes store that sells the products featured in your app
• Enter your size and color preferences and we will check the real-time inventory of thousands of stores to find it; you can also have the NearbyNow Concierge Service call to confirm availability or even place the product on hold so you don't have to!
• Be notified when your product is found, and when new content shows up in your App
• Play full-screen videos, and embed video content alongside your product information
• Use Gift Finder functionality to have the App suggest a perfect gift for you
• Have users fill out a questionnaire, survey, and send the results to friends
• Add to your wish list to keep your favorite finds handy
• Send any product image to a friend or post to Facebook
• Search by color, size, brand, dress shape, and more

Features and Benefits of the NearbyNow Platform:

• Manages all product information and advertisements in real-time, all without the need to resubmit to Apple for approval
• Create free or paid Apps, or even free Apps with upgradable paid content within them
• NearbyNow geo-location services can determine all physical locations that a product is sold, so you don't have to
• Real-time updating of availability information keeps App up to date
• Ad units beyond the usual mobile banner ad that can blend with product data, play video, and produce significantly higher click-through rates
• Our Concierge Team can help find products at any retailer from large department store to small boutique
• Collect e-mail information to expand your online efforts, and drive new subscriptions to your magazines/catalogs
• Measures and tracks usage and conversion allowing you to provide meaningful performance data back to brands and advertisers you work with
• 24/7 operation of iPhone app means no middle of the night calls to your IT team

In-App Advertising Capabilities:

• Seven different methods of in-app advertising that you can utilize, complete with tips for most effective use
• Ads can click to products within the App, mobile sites outside of the App, play videos, go to the App store to download another App, and more
• Control ad content directly to ensure advertising is not offensive to your users
• The only ad platform that serves a full range of ad sizes, from full screen to small banners, yielding click-through rates 8-20x more than typical mobile banner ads
• Use OnTheWay ads and push notification to target shoppers in specific areas
• Track both online and in-store purchasing to get a full picture of ad effectiveness, and share with your advertisers

See some of the apps we've already built.